American Lung Association celebrates Turquoise Takeover
The American Lung Association and its LUNG FORCE initiative is turning Georgia turquoise during Turquoise Takeover (June 14-20) to raise awareness of the #1 cancer killer of women and men in the U.S. As a sign of hope, landmarks and communities across the nation will be illuminated in turquoise, the signature color of LUNG FORCE. During this challenging time, it’s important for all those living with lung disease, including COVID-19 and lung cancer to feel hope, optimism, and support amidst the pandemic. “This week we are turning Atlanta turquoise to raise awareness of the fact that anyone can get lung cancer, and no one deserves it,” said American Lung Association executive director, Rochelle Smalls. “We’re are proud to stand with those facing the disease, particularly during these difficult times and raise funds to support new treatments and better methods of early detection so that we can save more lives.” Although lung cancer remains the leading cause of cancer deaths among Americans, there has been a dramatic 28% improvement in the lung cancer survival rate over the past 10 years. This encouraging trend is aided by our support of early detection through lung cancer screening and advancements in research, which have resulted in 30 new lung cancer treatments approved by the U.S. FDA since 2016. During Turquoise Takeover the Lung Association is highlighting the inspirational stories of LUNG FORCE Heroes, those whose lives have been impacted by lung cancer, including local Dallas resident Rebecca Caruso. Rebecca is currently facing stage IV lung cancer. “Lung cancer may not have clear cut symptoms, which leads to an immediate diagnosis,” said Caruso. “Lung cancer also has the stigma of being associated with smoking or exposure to secondhand smoke, but if you have lungs, you can get lung cancer without exposure to smoking. My attitude is gratitude and I am blessed each and every day I can wake up and enjoy life. We need to spread the word about lung cancer and proactively support lung cancer research.” During Turquoise Takeover the American Lung Association encourages everyone to get involved by wearing turquoise, turning their social media profiles turquoise, and donating to support lifesaving research at LUNGFORCE.org. As LUNG FORCE’s national presenting sponsor, CVS Health is committed to raising funds and support for lung cancer education, awareness, and research. LUNG FORCE is grateful to CVS Health for more than five years in support of our efforts to defeat lung cancer. The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education, and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the coveted 4-star rating from Charity Navigator and a Gold-Level GuideStar Member, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org. LUNG FORCE is a national movement led by the American Lung Association to unite our nation in our efforts to defeat lung cancer, the #1 cancer killer of women and men. LUNG FORCE has three priorities: 1) Make lung cancer a cause that people care about – and act on; 2) Educate and empower patients and healthcare providers and 3) Raise critical funds for groundbreaking lung cancer research. The American Lung Association’s LUNG FORCE is nationally presented by CVS Health. Find out more at LUNGFORCE.org.